André Groult (1884–1966) was one of the most important and influential French designers of the Art Deco period. Much of his work features curved, organic shapes and a unique fusion of traditional and modernist attributes.
He and a handful of other designers led the Progressive Traditionalist movement, described by author Guillaume Janneau as “a singular mixture of daring curiosity and selected culture.” They considered their style contemporary but not modern.
Groult formed his own company after working for the Parisian shop La Maison Moderne. At the helm of his own enterprise, he led the shift from Art Nouveau towards more restrained Classical styles.
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